DIFF announces new approach to support growth of region’s film and content industry. While Saudi Arabia shared the news about the return of public cinemas on Wednesday night, the Dubai International Film Festival announced a “new approach” to supporting the region’s film industry while scaling back the festival to once every two years.
The organisers of DIFF have made a decision to adopt a new approach with the festival taking place every 2 years, the 15th edition of DIFF confirmed for 2019. The organisers of the Dubai International Film Festival (DIFF) on Wednesday announced that the strategic shift aims to embrace the significant changes taking place in the region’s creative and entertainment landscape. The new strategy also seeks to leverage the emergence of exciting new talent and innovative new technologies that are rapidly transforming the content landscape in the region. The 15th edition of the festival, which will reflect DIFF’s changed strategy, has been confirmed to be hosted in Dubai in 2019.
In a statement issued on Wednesday night, Jamal Al Sharif, Chairman Dubai Film and TV Commission said: “DIFF has established Dubai as a world-class destination in the film and content industry. It serves as a platform to promote cultural understanding between the region and the world, as well as the development of the local and regional film industry, giving the opportunity to many ambitious film makers to shine.
“With the vast changes taking place both in the regional and global movie-making and content industry, we äre seeking to redefine the Dubai International Film Festival’s approach towards nurturing growth, creativity and talent. Innovative new approaches and technologies are transforming the distribution of content and the craft of movie-making. As a forward-thinking player in the global film industry, DIFF seeks to embrace the future of the industry through this strategic shift.
“The Festival will continue its significant contribution to the development of the industry, as we look forward to celebrating with the public, film lovers and industry professionals in 2019. We will announce the final dates, details and the new programme as soon as confirmed.”
The industry is changing fast, and so are we. The organisers of DIFF will be adopting a new approach with the festival taking place every 2 years, the 15th edition of DIFF confirmed for 2019. Final dates and more details to follow – stay tuned!
11:18 PM – Apr 18, 2018
Dubai International Film Festival has celebrated the magic of cinema over the past 14 years, with close to 2,000 screenings. This has helped more than 300 films from the region qualify for completion, also facilitated funding and partnership for a further 140. They have supported more than 200 talented Arab filmmakers through the Festival’s Muhr Awards, and driven tourism all over the city.
For more information please visit www.dubaifilmfest.com
Photo courtesy: www.arabnews.com
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