Emaar Misr for Development S.A.E, the wholly-owned Egyptian subsidiary of Emaar Properties PJSC, leading name in Dubai real estate Industry, has opened the largest sales centre in the world to launch the public sale of Uptown Cairo, its pioneering master-development located in Mokkattam Hills.

Uptown Cairo, an EGP 12 billion (Dh7.7 billion, $2.1 billion) mixed-use development, features a Business Park, spa, sports & leisure facilities, a world-class golf course and several residential villages. The development is spread over 4 million sq metres and creates a new township some 200 metres above sea level.

“Emaar is reiterating its commitment to the Egyptian public with the opening of the largest ever sales centre in the world for Uptown Cairo in Mokkattam Hills, A modern sales centre that reflects the development dynamics of the project is an idea pioneered by Emaar in Dubai to give potential investors a true feel of their dream home and offices. Uptown Cairo is one of our most prestigious projects, globally, and we want to highlight its advantages.” said Mr Mohamed Ali Alabbar, Chairman, Emaar Properties.

Emaar is the single largest foreign direct investor in Egypt’s real estate sector and is also developing the EGP 9.92 billion (Dh6.39 billion, $1.74 billion) Marassi, a 1,544-acre tourist resort. Emaar Misr recently announced two new projects: the EGP 5.75 billion (Dh 3.7 billion; $1 billion) residential community located at the fifth district New Cairo City and the EGP4 billion (Dh2.58 billion; $700 million) residential-cum-commercial project located at the start of the Cairo-Alexandria road, which also features Cairo Gate, the largest lifestyle and entertainment mall in Egypt. Emaar’s expansion into Egypt is in line with its Vision 2010 to become one of the most valuable companies in the world.